Branding Passion: How to create a compelling campaign or project for social change.
This presentation will focus on how story + design + community can be used to create positive social change. We all have the ability to shift perspective and to create impact. But making this impact can’t only happen with passion – there needs to be a strategic and defined process to carry the concept to real successful outcomes while not overwhelming you.
In his session, Justin will go through the Rule29 approach and how projects like Wheels4Water has helped bring safe water to thousands of people in Uganda.
In the end he will provide tips on how to do your own event and see how doing these types of projects can change you, your company and how YOU see the world. He will also share about the U360 Show on display and his work with Appleton Coated.
U360 is a celebration of the role print plays in today's marketing mix. U360 embraces excellence in communication, design, and execution of projects. The '360' judging method reflects a holistic or 'all around' assessment of the project: from concept and writing, imagery and design, to final quality of print and bindery execution. The winning pieces are all included in a beautiful showbook.
Attendees are encouraged to bring business cards to enter multiple raffles, with prizes provided by Appleton Coated and General Assembly.
Location: General Assembly (GA), 2420 17th Street, 3rd Floor, Denver, CO 80202
Admission: $5 (members), $10 (non-members)
Refreshments: Free appetizers, beer and wine
Important Parking information
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