Colorado
By AIGA Colorado | November 7, 2013
Sponsor Highlight: The Creative Group

For the past six years, AIGA Colorado has proudly part­nered with The Creative Group in host­ing the event series Buzz: An Independent Creative Roundtable. This pro­gram­ming has allowed us to help hun­dreds of cre­atives develop and grow their pro­fes­sional career through thought­ful dis­cus­sion and speaker pre­sen­ta­tions. Buzz is held every third Tuesday at SHIFT co-working space. Topics range from devel­op­ing pas­sive incomes, build­ing client rela­tion­ships, project man­age­ment, self-promotion and more.  We are hon­ored to have such a long rela­tion­ship with The Creative Group and look for­ward to many more years to come. We wanted to share why they mat­ter to us and our com­mu­nity, so we took some time out to chat with them about why they con­tinue to work with AIGA CO.

Why do you part­ner with AIGA CO?
AIGA CO is a tremen­dous resource for the graphic design com­mu­nity. Its com­mit­ment to advanc­ing design as a pro­fes­sion is some­thing we have in com­mon. As a cre­ative staffing firm, our goal is to pro­vide our clients with imme­di­ate access to highly skilled cre­ative tal­ent. Our part­ner­ship with the AIGA CO allows us the oppor­tu­nity to meet top-shelf cre­atives who help us achieve that goal.

What ben­e­fit does TCG pro­vide inde­pen­dent design­ers?
At the very least, we are a resource for obtain­ing free­lance design oppor­tu­ni­ties. The ben­e­fits we hear cited most often are:

  • We pro­vide access to job oppor­tu­ni­ties that one may not have on their own
  • We take on a sig­nif­i­cant por­tion of the admin­is­tra­tive process that run­ning a free­lance busi­ness requires — cre­at­ing invoices, col­lect­ing on invoices and han­dling local, state and fed­eral taxes
  • The free­lance pro­fes­sion­als we have on assign­ment are com­pen­sated every week

 

What is your favorite thing about being in Colorado?
Where else can you snow­board in the morn­ing, play nine holes of golf in the after­noon and watch the Denver Broncos win the Super Bowl all in the same day? True story!

What trends do you see hap­pen­ing in your indus­try?
A con­tin­u­ing and evolv­ing trend is the demand for dig­i­tal cre­ative tal­ent. UI/UX and Creative Technologist roles are espe­cially hot. Responsive design expe­ri­ence is prac­ti­cally an assumed require­ment and there is rarely a job that doesn’t have a dig­i­tal element.

What else do you want us to know?
To address the unique oppor­tu­ni­ties and chal­lenges faced by in-house design­ers, we have part­nered with AIGA to form “INitiative,” a pro­gram to help in-house design­ers make a greater impact at their com­pa­nies, evolve pro­fes­sion­ally and con­nect with a broader net­work of peers. The Creative Group spe­cial­izes in con­nect­ing tal­ented cre­atives with com­pa­nies look­ing to hire inter­ac­tive, design, mar­ket­ing, adver­tis­ing and pub­lic rela­tions tal­ent. To learn more, con­tact TCG’s Denver team at (303) 295‑7979 or denver@creativegroup.com.

Thank you again to The Creative Group for their con­tin­ued sup­port. We hope you will join us at AIGA’s Buzz series soon.

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