Wild Fire Tees: Bringing Colorado Together Through Design

This past summer, Colorado experienced the most destructive wildfire season ever. We witnessed the High Park Fire near Fort Collins, and if that wasn’t enough, the city of Colorado Springs was threatened by the Waldo Canyon Fire.

Inspired by AIRSHP, a Texas-based design company that designed t-shirts and sold them to raise money for wildfire relief in 2011, designers from all over Colorado teamed up to launch Wild Fire Tees in hopes of duplicating AIRSHP’s success. Launched on Wednesday, June 27th, the site raised $50,000 in its first day. To date, more than $600,000 in sales has been grossed.

All profits go directly to wildfire relief, dispersed between the Colorado Red Cross, Care and Share Food Bank Colorado as well as other non-profit organizations. And to show their admiration and appreciation for the amazing firefighters who worked tirelessly and relentlessly to battle the blazes, people are buying shirts for them, donating to put the signature “C Fire” design on their backs.

A call for open design submissions was put out, and the response has been overwhelming. The site has been flooded with designs from around the state and all over the country. The team is collecting the best submissions and readying them for future batches of shirts.

The Wild Fire Tees story is just another example of the power and influence of design and how impactful it can be on our lives. Read more about the inspiring tale here.

By AIGA Colorado
Published October 1, 2012
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