Rosemary Dempsey of 90octane joined us for BUZZ in October for an in-depth review of content strategy. She reviewed the many steps that 90octane takes in it’s method to define the overall strategy of a client’s site, campaign, or project, with measurable results.
An abbreviated version of the presentation that she showed us can be downloaded here. In it, she details the scientific method and marketing method, and the combination of those, to arrive at the “90 method.” By walking a client through this in-depth process, they can target specific audiences with very specific messages that appeal toward their interests and buying patterns. Designs are focused, messages are specific, and the results are shown through measured ROI.
I was intrigued by the process and its series of steps to dive so deeply into the understanding of a client and their target market. While not every single project needs hours and hours of research and strategy development, having an awareness of how to scale the discovery process was very valuable. Thanks Rosemary!