Designed to Lead

A panel discussion celebrating how far we’ve come and where we’re headed

We'll explore a variety of topics ranging from how our panel of luminaries got their start, to hearing about their biggest career challenges, and how can we create a more equitable and inclusive workplace and culture through our work. #AIGAWomenLead


Ellen Bruss Creative Director, EBD
Jen Jones Managing Partner, Brand Design SRG
Lucia Robinson Chief Creative Officer, Walden Hyde
Moderated by Kate Bailey Founder of Annabel Media and Tarra.co

Event Details

5:30 pm networking  |  6:00 panel

Free parking in the lot behind the building and street parking.

Panelist Bios

Ellen Bruss, Creative Director, EBD

Ellen has a BFA with an emphasis in Graphic Design from Michigan State University. She started her career working in the music industry for both Denver-based Fey Concerts and Los Angeles-based MCA/Universal.

Ellen opened her namesake design and marketing firm, Ellen Bruss Design (EBD), in 1990. EBD specializes in the intersection of real estate and retail, addressing branding, corporate identity, marketing collateral, digital design, environmental design and consumer packaging. Clients include Hammond’s Candies, Bed, Bath & Beyond, Western Sugar, Lennar LMC, Wolff Companies,the Museum of Contemporary Art/Denver, Redline, and the Denver Art Museum. As a side project, she is developing a hospitality brand with her husband Mark Falcone, of Continuum Partners. Their first project, Hotel Born in Denver, opened in the fall of 2017. Ellen oversaw the creative direction for the interiors, art collection, branding and signage.

EBD’s creative efforts have resulted in national and international recognition in over 200 publications, including Graphis, Print and How Magazines. Ellen was featured in GDUSA’s 2014 People to Watch issue, was honored with an AIGA Fellow Award in 2015, and was a judge of the 2017 Applied Arts Magazine Design Awards.

Ellen has served on the boards of ADCD (now One Club), AIGA/Colorado, and is a Trustee Emeritis of the Museum of Contemporary Art/Denver.

Jennifer Jones, Managing Partner, Brand Design SRG

Jennifer has been in branding for over 25 years across three continents. Her focus is on helping companies link business strategy to brand experience through design and communications. Jennifer started her career in Hong Kong where she worked on brand identity programs around Asia-Pacific. In 1997 she moved to London, broadening her experience and study of cultural semiotics. In 1999, Jennifer returned to the US and joined Landor in San Francisco, where she led global branding programs for a wide range of Fortune 500 clients. She also developed new proprietary strategic tools and processes for Landor which remain in use today.

In 2005 Jennifer joined the Sterling-Rice Group in Boulder, CO. Over the last 14 years, Jennifer has built a robust design practice at SRG, cultivating a diverse and talented team of designers, namers, strategists and branding experts. SRG’s design practice encompasses design strategy, brand identity, packaging design, environmental branding and experience design and has been recognized for its award-winning work for CPG, restaurant, hospitality and healthcare clients.

Jennifer lives in Boulder with her two teenage sons, from whom she is constantly learning about Gen Z. She loves to travel, paint, dabble in interior design and has a black belt in shopping.

Lucia Robinson, Chief Creative Officer, Walden Hyde

Lucia Robinson cut her teeth in the media industry as a copywriter and journalist before falling in love with design. She mentored under award-winning creative director Nick Gamma of Time Warner and went on to lead Sustineo Creative. Lucia later co-founded Walden Hyde and Walden Hyde Ventures, where she is chief creative officer and has led projects for Unilever, Plum Organics, Klean Kanteen, and other natural food, outdoor, and hospitality brands. Lucia is mom to daughters Cora and Tessa, who are the inspiration for Walden Hyde's non-traditional approach to agency work-life balance. (Ask her about it!) Lucia also holds the fastest known time (FKT) for running the entire Oregon Coast self-supported.

Kate Bailey, Founder & President, Annabel Media and Founder & CEO, TARRA

Kate’s background as a communications expert has been cultivated over 17+ years of in-the-trenches media experience—consulting, editing, writing, public relations, marketing, advertising, and media outreach. 

A former editor-in-chief, writer and journalist for luxury lifestyle publications, she left the industry and launched KSB Media in 2007 after sensing seismic shifts in the media landscape. In 2014, she refocused the agency to embrace the entire communications ecosystem of PR, content, social media, marketing, SEO and digital media.

Today Annabel Media has helped more than 100 companies—from billion dollar corporations to sole proprietor startups and successful nonprofits—harness the power of their story into an elegant and effective marketing platform.

In 2015, Bailey founded TARRA to create a business resource for leadership-minded women. The platform rapidly expanded to include networking, education, mentorship and events. Today, alongside Continuum Partners, TARRA is creating a powerful network of women to cultivate the next generation of entrepreneurs, innovators and business leaders. 

When & Where
Wed, May 1, 2019 5:30 PM - 8:00 PM
Vermilion Design + Digital
3055 Center Green Drive
Boulder, CO 80301
Currently Registered