Colorado Creative Series: Paul Weinrauch

Colorado Creatives Series

In support of #AIGAatHome, we have launched the Colorado Creatives Series, an opportunity to celebrate and showcase local creatives in our area. Our Colorado Creatives will share a little about their creative process, some of their most worthwhile investments, current reading lists and more. Enjoy!


Paul D. Weinrauch


He, Him, His

Where can we find you?

  • linkedin.com/in/paulweinrauch/
  • weinrauchphoto.com
  • weinrauchphotography.com
  • Twitter @weinrauchphoto
  • Instagram: @weinrauch

How have you adapted your creative process during this time? 

I have adapted my creative process during this time by exercising. Staying home every day I have a tendency to sit in front of the computer. I am often inspired by movement, for me it is hiking, so although I can’t hike, I run, and it clears my mind. It is a form of meditation, and when I stop thinking and forcing new ideas, is when I am most inspired, hopeful, and removes the “feeling” of being overwhelmed or unfocused.

What are you reading, listening to or watching right now? 

Like most days, I read blogs! Hundreds of them, everyday! I use Feedly as my news aggregator.

Some of my favorite blogs:

What is one piece of advice you can offer to other designers right now?

If I was to recommend one thing during all of this (or anytime), is staying connected. Staying connected keeps me sane. As an artist, I personally start going crazy when I am left to my own thoughts. People keep me grounded and remind me that I have a tendency to be melodramatic. And during this time, not only connect with other artists and entrepreneurs, but for fun. Every Friday night a group of us get on Zoom and watch a Queen concert. 

What are 1-3 designs that have greatly influenced your life?

I have always been inspired by Henri Cartier-Bresson. Why? Because of his eye for composition, his depth in images, and his ability to capture the “decisive moment.” He simplifies the chaos visually; he organizes the forms in his image to allow me to see the subject. To help sum up why I am inspired by his photography he said to create a successful image, it is about the “alignment of the head, heart and eye” and the “…precise organization of forms which give that event its proper expression.”

By AIGA Colorado
Published May 2, 2020
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